Ibland förstår folk det sanna djupet i företagsekonomin

Blogg | Uppdaterad: 2009-05-28

“I believe that strategic thinking is a necessary but overrated elemnt of business success. If you know how to design great motorcycle engines, I can teach you all you need to know about strategy in a few days. If you have a PhD in strategy, years of labor are unlikely to give you the ability to design great new motorcycle engines”

(Rumfelt, 1996, California Management Review, 38, 110)

ps. Någon måste ha missförstått 140 ord, inte 140 tecken ska en microblogg vara..